MEET TROY ABERLE · EXECUTIVE GROWTH STRATEGIST
You bring the ambition and the experience. I help you explore the possibilities, make clear decisions, and act on what matters to you.
I practice what I teach. My work combines executive strategy, human behavior, and customer research, drawing on experience in agriculture, functional medicine, financial services, and manufacturing.
A CHAPTER I’M PROUD OF
I’m proud to have served as Executive Strategy Officer at Chet Holmes International alongside Amanda Holmes.
FROM AMANDA’S RECOMMENDATION
“I have had the pleasure of working closely with Troy for years, and one thing that has always stood out is his unwavering loyalty and dedication—both to CHI and to upholding my father’s legacy. …
Troy is deeply committed to excellence in sales and marketing, and his ability to cultivate strong relationships and drive revenue growth is undeniable.”
My work was featured in The Ultimate Sales Machine by Chet Holmes, updated by Amanda Holmes. That contribution became the starting point for my own book, The Ultimate Case Study Method.
LEADERSHIP & TEAM
LEADING THE WORK
Executive Growth Strategist
I lead the strategy and direction of our work. As a strategist, author, speaker, and guide, I help you build on your strengths, examine opportunities, and turn your goals into practical action.
PARTNER
Partner · Next Generation Business Strategist
Luke is my partner and brings a next-generation perspective to our work. His focus on people, technology, and business adds another lens as we help you plan your next chapter.
Practical guidance, leadership development, and accountability to help you follow through.
Professional branding, presentations, and sales materials that make your value clear.
Build stronger financial habits, clarify priorities, and connect your goals to a practical plan.
Customer, market, and business research to inform your decisions.
Turn your strategy into clear messaging, coordinated campaigns, and consistent follow-through.
We define the scope, responsibilities, timing, and fees before work begins.
THE WORK BEGINS WITH YOU
We start with your ambition, what is already working, and what you want to make possible.
We examine your customers, team, and priorities before choosing a solution.
I challenge assumptions and help you build a plan. You lead the decisions.
Together, we define the next steps and who owns them.
THE MISSION
Choose the future you want—in life, leadership, and business.
Keep your strengths. Change the patterns holding you back.
Build daily habits that support your goals.
Understand your customer. Make your value clear. Help your team deliver.
HOW WE APPROACH THE WORK
Define what you want to achieve, preserve, or change—and why it matters.
Listen to your people and customers. Test your assumptions.
Set the next steps, assign responsibility, and review progress.
IN THEIR OWN WORDS
Client and colleague recommendations about working with Troy.
Leadership & customer alignment
“Troy's ability to align internal operations with client needs not only strengthened partnerships but also played a pivotal role in delivering tangible value.”
Business culture & effectiveness
“I have known Troy for many years, we have worked in business projects together for companies struggling with culture and business effectiveness.”
Service, support & expertise
“Since our initial meeting, I've been consistently impressed by his dedication to service and support as our primary contact for the farm.”
WAYS TO WORK TOGETHER
Explore business analysis, team training, or a focused conversation around a decision or leadership priority.
Explore business supportBring a conversation about Chapter 2, leadership, or customer understanding to your audience.
Explore speakingWork on leadership or applying UCSM alongside others who are ready to put learning into practice.
Explore the Inner CirclesTHE NEXT CHAPTER IS YOURS TO LEAD
Bring the goal, the question, or the challenge. Let’s begin there.
A CLEAR PICTURE
Troy Aberle, known as Coach Troy, is an Executive Growth Strategist, author, and speaker. He works with people and leaders to create their Chapter 2 in business and life, combining research, customer understanding, strategy, and practical follow-through.
Chapter 2 is the next chapter you choose to create. It can build on considerable success or begin with a change in direction. Your ambitions and priorities guide the work.
High Frequency Habits™ connects your goals to how you think, communicate, decide, and act. The Ultimate Case Study Method™ is a practical tool for understanding customers and connecting their priorities to your recommendation and delivery.
Equipment sales is an important part of Troy’s experience, and the current UCSM book is written for equipment dealers. His broader work spans business strategy, leadership, and personal direction across industries.
Explore 1:1 coaching and strategy, on-site work, speaking and workshops, or apply to an Inner Circle. The 90-day UCSM sales cohort begins October 29, 2026.
Get started today before this once in a lifetime opportunity expires.
