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TROY ABERLE · EXECUTIVE GROWTH STRATEGIST

Create & live
your Chapter 2.

Your next chapter. In life or business.

You’ve come a long way. Maybe you’re ready to build on what’s working, make a change, or make more room for what matters.

I’m Troy Aberle. Let’s get clear on what comes next—and put it into practice.

FORMER EXECUTIVE STRATEGY OFFICER · CHET HOLMES INTERNATIONAL
Troy Aberle, Executive Growth Strategist
YOUR GUIDE. YOUR NEXT CHAPTER.Troy Aberle · Executive Growth Strategist

IN THEIR OWN WORDS

Trust earned
through the work.

A PERSONAL RECOMMENDATION

Kevin Harrington
recommends Coach Troy.

Hear Kevin’s perspective on Troy and his work in this short video.

Kevin Harrington · Video recommendation

Strategy & relationships

“Troy is deeply committed to excellence in sales and marketing, and his ability to cultivate strong relationships and drive revenue growth is undeniable.”
Amanda HolmesCEO, Chet Holmes InternationalRead her recommendation ↗

Leadership & customer alignment

“Troy's ability to align internal operations with client needs not only strengthened partnerships but also played a pivotal role in delivering tangible value.”
Cecilia CamachoProfessional colleagueLinkedIn recommendation · January 17, 2024

Service, support & expertise

“Since our initial meeting, I've been consistently impressed by his dedication to service and support as our primary contact for the farm.”
Todd OrmannClientLinkedIn recommendation · October 23, 2025
Troy Aberle beside a conference table
Troy AberleExecutive Growth Strategist

YOUR GUIDE · TROY ABERLE

Your ambition. Your decisions.
A guide beside you.

You bring your experience and the future you want to build. I bring research, customer insight, and practical business strategy to help you see your options and decide what deserves your attention.

AGRICULTURE ROOTS. A BROADER PERSPECTIVE.

Equipment sales taught me to start with the customer’s business. Today, my work spans agriculture, manufacturing, financial services, and functional medicine.

Understand first.

We use research and customer insight to challenge assumptions.

More than one perspective.

Luke Aberle, Next Generation Business Strategist, adds a fresh perspective on people, technology, and business.

Meet Troy & the team
Coach Troy’s High Frequency Habits™ logo
THE PROCESSHigh Frequency Habits™

Learn. Execute. Inspire.
A practice for your next chapter.

Chapter 2 is the future you choose. High Frequency Habits™ helps you connect that direction to how you think, decide, and act each day.

Learn what will move you forward. Execute a clear next action. Inspire through the way you show up and follow through.

See how Chapter 2 works
COACH TROY / CHAPTER 2YOUR WORKING PAGE
AT THE TOP OF THE PAGEWhat do I really want?

Chapter 1

What will I stop doing?

Who has it affected?

What has been the effect?

Chapter 2

What will I start doing?

Who will it affect?

Why is it a must?

DAILY THOUGHTS + ACTIONS

What will I focus on—and what will I do next?

The research behind tracking progress

A review of 138 studies found that monitoring progress helped people achieve their goals. This supports the practice of regular review; it is not a guarantee of Coach Troy program results. Read the research ↗

SUPPORT FOR YOUR NEXT CHAPTER

Learn. Put it to work.
Keep growing.

The Personal and Business Inner Circles give each path a place to continue. For salespeople, UCSM™ offers a focused method and 90-day deployment program. Start with your path above, or bring your goal to a conversation with Troy.

Talk with Troy ↗
Explore Troy’s books and sales tools

BOOKS · TOOLS FOR LEARNING & APPLICATION

Ideas worth putting to work.

Bring customer understanding and better leadership into everyday practice.

The Good Boss: How Empowering Leaders Create Great Teams by Troy Aberle

LEADERSHIP

The Good Boss

How empowering leaders create great teams through listening, clear communication, and support.

Get The Good Boss

ONE QUESTION TO TAKE WITH YOU

What would make
your next chapter count?

Bring an ambition, opportunity, or question. We’ll explore where you want to go and the next step that makes sense for you.