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TROY ABERLE · EXECUTIVE GROWTH STRATEGIST

Create & live
your Chapter 2.

A more intentional life.
A stronger business.

I’m Troy Aberle. I help people and leaders get clear on what comes next—and turn that direction into the way they live, lead, and work every day.

FORMER EXECUTIVE STRATEGY OFFICER · CHET HOLMES INTERNATIONAL
Troy Aberle, Executive Growth Strategist
YOUR GUIDE. YOUR NEXT CHAPTER.Troy Aberle · Executive Growth Strategist

WHERE DO YOU WANT TO GROW?

Choose what matters next.
Build from where you are.

You may be navigating a difficult change or building on a successful chapter. The work starts with what matters to you now.

IN THEIR OWN WORDS

Trust earned
through the work.

A PERSONAL RECOMMENDATION

Kevin Harrington
recommends Coach Troy.

Hear Kevin’s perspective on Troy and his work in this short video.

Kevin Harrington · Video recommendation

Strategy & relationships

“Troy is deeply committed to excellence in sales and marketing, and his ability to cultivate strong relationships and drive revenue growth is undeniable.”
Amanda HolmesCEO, Chet Holmes InternationalRead her recommendation ↗

Leadership & customer alignment

“Troy's ability to align internal operations with client needs not only strengthened partnerships but also played a pivotal role in delivering tangible value.”
Cecilia CamachoProfessional colleagueLinkedIn recommendation · January 17, 2024

Service, support & expertise

“Since our initial meeting, I've been consistently impressed by his dedication to service and support as our primary contact for the farm.”
Todd OrmannClientLinkedIn recommendation · October 23, 2025
Troy Aberle beside a conference table
Troy AberleExecutive Growth Strategist

YOUR GUIDE · TROY ABERLE

The person and the business
belong in the same conversation.

I’m an Executive Growth Strategist, author, speaker, and creator of High Frequency Habits™. I help you connect the future you want with practical decisions, conversations, and action.

AGRICULTURE ROOTS. A BROADER PERSPECTIVE.

Equipment sales taught me to start with the customer’s business. Today, my work spans agriculture, manufacturing, financial services, and functional medicine.

Understand first.

We use research and customer insight to challenge assumptions.

More than one perspective.

Luke Aberle, Next Generation Business Strategist, adds a fresh perspective on people, technology, and business.

Meet Troy & the team
Coach Troy’s High Frequency Habits™ logo
THE PROCESSHigh Frequency Habits™

Learn. Execute. Inspire.
A practice for your next chapter.

High Frequency Habits™ connects your goals with how you think, communicate, decide, and act each day.

Learn what needs to change. Execute a clear next action. Inspire through the way you show up and follow through.

Explore the process
COACH TROY / CHAPTER 2YOUR WORKING PAGE
AT THE TOP OF THE PAGEWhat do I really want?

Chapter 1

What will I stop doing?

Who has it affected?

What has been the effect?

Chapter 2

What will I start doing?

Who will it affect?

Why is it a must?

DAILY THOUGHTS + ACTIONS

What will I focus on—and what will I do next?

The research behind tracking progress

A review of 138 studies found that monitoring progress helped people achieve their goals. This supports the practice of regular review; it is not a guarantee of Coach Troy program results. Read the research ↗

WAYS TO WORK WITH TROY

The right support
for the chapter you’re building.

Start with your goal. Choose the setting that helps you put it into practice.

YOU & YOUR NEXT CHAPTER

1:1 coaching & strategy

A focused setting for your life, leadership, or a business decision. Clarify what matters and choose your next action.

Discuss private coaching ↗

LEARN & APPLY TOGETHER

Inner Circles

Apply to learn with Troy and peers. Choose Leadership or UCSM Mastery, then bring the real challenges you want to work through.

Explore & apply to a circle ↗

YOUR PEOPLE, IN THE ROOM

On-site business & team work

Bring customer insight, leadership, sales, and service together around a shared priority—with clear actions and ownership.

Explore on-site work ↗

AN IDEA PEOPLE CAN USE

Speaking & workshops

Bring Chapter 2, leadership, or customer understanding to your audience, with a message they can put to work.

Explore speaking ↗

BOOKS · TOOLS FOR LEARNING & APPLICATION

Ideas worth putting to work.

Bring customer understanding and better leadership into everyday practice.

The Ultimate Case Study Method™ book cover from Coach Troy’s existing book page

CUSTOMER UNDERSTANDING

The Ultimate
Case Study Method™

A practical selling process for equipment dealers—from preparation and discovery to the return report and team follow-through.

Get the UCSM book
The Good Boss: How Empowering Leaders Create Great Teams by Troy Aberle

LEADERSHIP

The Good Boss

How empowering leaders create great teams through listening, clear communication, and support.

Get The Good Boss

ONE QUESTION TO TAKE WITH YOU

What does your
next chapter ask of you?

Bring the goal, decision, or challenge in front of you. Let’s make the next step clear.