Give your audience a reason to choose what comes next.
You’re bringing people together for a purpose. Make the conversation relevant to the decisions, responsibilities, and opportunities they will return to.
Bring Chapter 2 to your audience through executive strategy, human understanding, and practical action.
Your audience brings experience, expectations, and real demands on their attention. Begin there—with a message that respects what they have built and invites them to consider what comes next.
When something needs to change.
Help people examine familiar assumptions, conversations, and habits that may be holding back the future they want to create.
When there is another level.
Give successful people room to think beyond today’s results. Chapter 2 can begin with ambition, possibility, and a deliberate choice to grow.
A live stage conversation.
THE GUIDE IN THE CONVERSATION
Commercial perspective. A human connection.
I’m Troy Aberle—Executive Growth Strategist, creator of High Frequency Habits™, author, and speaker.
My work connects business decisions with the people who make them: how we lead, understand customers, communicate, and follow through.
My own Chapter 1 included success. I still chose to change how I lived and led. I bring that same respect to your audience: keep the experience that serves you, and be intentional about the future you create.
One central idea. Relevant to the people in your room.
Chapter 2 is the future you intentionally choose to create. The emphasis depends on your audience and the work ahead of them.
CHAPTER 2
Create & live your Chapter 2.
Explore what deserves to come forward from Chapter 1, what needs to change, and how to connect the future you want with the choices you make today.
A conversation for people navigating change—or ready for another level.
LEADERSHIP & EXECUTION
Give the team a shared direction.
Examine the relationship between leadership priorities, communication, customer promises, and the daily work needed to deliver them.
A conversation for owners, executives, and teams aligning around what comes next.
CUSTOMER UNDERSTANDING · UCSM
Stop Guessing. Prove the Demand.
Bring the customer’s business into the conversation. Explore how The Ultimate Case Study Method™ connects discovery, value, and team-delivered follow-through.
A conversation for sales and business audiences; the current book is written for equipment dealers.
HIGH FREQUENCY HABITS™
A next chapter needs a way to follow through.
High Frequency Habits™ is the process behind the Chapter 2 work. It connects intention with recurring focus, communication, decisions, actions, and the systems that support them.
Put the future at the top of the page.
What do you actually want? What will you stop doing? What will you start? Which thoughts and actions support that goal?
Take the question back to work.
“Am I operating from Chapter 1 or Chapter 2?” Use it to examine a decision, a difficult conversation, or a familiar response.
Start with the audience, the purpose, and the time available. Then discuss the format that best supports your event.
Keynote
A focused message that introduces a shared idea and gives your audience something useful to reflect on and act on.
Fireside conversation
A moderated discussion that makes room for the context, questions, and decisions most relevant to your audience.
Workshop or team session
Time to work through a defined topic, discuss its application, and consider practical next actions together.
Interview
A conversation for your podcast, program, or audience about Chapter 2, leadership, customer understanding, and the work of following through.
CLIENT & COLLEAGUE PERSPECTIVES
The person behind the message.
These recommendations speak to Troy’s business work and professional relationships. They are not event or keynote reviews.
Leadership & customer alignment
“Troy's ability to align internal operations with client needs not only strengthened partnerships but also played a pivotal role in delivering tangible value.”
Cecilia CamachoProfessional colleagueLinkedIn recommendation · January 17, 2024
Business culture & effectiveness
“I have known Troy for many years, we have worked in business projects together for companies struggling with culture and business effectiveness.”
Craig T. IngramWorked on the same teamLinkedIn recommendation · October 20, 2025
Service, support & expertise
“Since our initial meeting, I've been consistently impressed by his dedication to service and support as our primary contact for the farm.”
Todd OrmannClientLinkedIn recommendation · October 23, 2025
LET’S DISCUSS YOUR EVENT
Tell us about the room. And the reason you’re gathering.
Bring the details you have. We can use the first conversation to clarify the rest.
A useful starting brief.
Your audience and why they are coming together.
The event date, location, or virtual setting.
The topic, format, and time available.
What you want people to think about or do differently.
Start the conversation.
Discuss fit, availability, the message, and what the engagement would involve. Dates, format, travel, and fees are confirmed with Troy’s team before booking.
