The Journey

Memories of
the journey.

Stories, photos and practical perspectives from agriculture, manufacturing, and health & wellness.

With Troy & Luke Aberle

Agriculture Manufacturing Health & Wellness

Agriculture

From Agri-Trade to Ag in Motion—equipment, people, and ideas from the field.

A shared moment at the NAEDA North American Dealer Conference

Agriculture · 3 photos

NAEDA Conference

The whole dealership delivers the promise. A story about customer value and team alignment, with photos from NAEDA.

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Beside a Fendt sprayer at Agri-Trade in Red Deer, Alberta

Agriculture · 32 photos

Agri-Trade — Red Deer, Alberta

From impressive equipment to meaningful customer value. A practical perspective from the Red Deer show floor.

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Troy beside a Versatile 620 at Ag in Motion

Agriculture · 32 photos

Ag in Motion

Give customers something they can evaluate. A story about demonstrations, discovery and follow-through.

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Manufacturing

CES in Las Vegas—technology, product launches, and the people shaping what comes next.

Troy and Luke in front of the CES sign in Las Vegas

Manufacturing · CES · Las Vegas

From the field to the future.

A look inside our CES experience—from John Deere and Scout to conversations with entrepreneurs and innovators.

Troy and Luke attended CES as special guests in 2023 and 2024. Explore selected moments below.

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Health & Wellness

Conversations, friendships, and experiences exploring health, wellness, and longevity.

At the A4M Longevity Fest 2023 sign

Health & Wellness · 8 photos

A4M 2023

Curiosity, thoughtful questions, and the person behind the work. Stories and photos from the conference and the trip.

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People & milestones

More friendships, mentors, and milestones along the way.

Luke Aberle with Bill Neff of YETI

Connections · 3 photos

Luke’s first client

A milestone as a Next Generation Growth Strategist: working with Bill Neff of YETI.

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Your next chapter

What’s next on your journey?

Let’s talk about the change you want to make.

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