Prepare better.
Sell with clarity.

On-demand AI support for customer conversations, sales planning, and follow-through. Built on Troy’s experience in agriculture and business.

Get Instant Access

Prepare better.
Sell with clarity.

On-demand AI support for customer conversations, sales planning, and follow-through. Built on Troy’s experience in agriculture and business.

Get Instant Access

Built on real business experience

Troy Aberle · Executive Growth Strategist · Former Executive Strategy Officer, Chet Holmes International

Explore Troy’s experience and recommendations →

Support for the questions that come up every day.

 

Use Coach Troy AI for on-demand preparation. For group learning with Troy and peers, explore the Leadership Inner Circle or the UCSM Mastery Inner Circle. Choose the focus that fits your work.

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Tired of Leading Your Sales Team Alone?

If you’re leading a sales team without the right guidance, you might relate to this:

"I'm not sure our sales strategy is keeping up with the market."
"I don't know if my team is focusing on the right leads."
"We keep hitting the same sales ceiling no matter how hard we work."
"I'm running out of fresh ideas to motivate and coach my team."
"I wish I had someone to confirm we're on the right track—or help us course-correct fast."

Better preparation. More useful customer conversations.

Give your team a place to practice questions, work through objections, and plan the next step before speaking with a customer.

Use Coach Troy AI to support your judgment and preparation. Review its suggestions against your customer’s needs and your business policies.

woman sitting and looking at tablet

Help your team prepare the next move.

Managers balance coaching, reporting, and customer commitments. Salespeople still need a place to work through questions between conversations.

Use Coach Troy AI to prepare a discovery call, consider an objection, or organize a follow-up. Bring the important decisions back to your manager or coach.

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Meet Coach Troy

Troy Aberle is an Executive Growth Strategist, author, speaker, and creator of High Frequency Habits™. His experience in agriculture and equipment sales shapes a practical approach to customer understanding, leadership, and follow-through.

A former Executive Strategy Officer at Chet Holmes International, Troy helps owners, managers, and salespeople turn goals into clear decisions and daily action.

Meet Troy and the team →

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Practical support between conversations.

Sales questions rarely arrive at a convenient time. Coach Troy AI gives you a way to explore an approach, rehearse a conversation, or organize your next action when you need it.

For group learning with Troy and peers, explore the Leadership Inner Circle or the UCSM Mastery Inner Circle. For a defined business or team challenge, explore strategy and coaching.

Get Instant Access

Meet Coach Troy AI.

A practical resource for sales questions, preparation, and next steps—available through voice and text.

  • Explore ways to approach a customer conversation.
  • Practice responses to objections.
  • Organize follow-up and daily priorities.
  • Think through a sales or leadership challenge.

AI-generated guidance can be incomplete or incorrect. Use your judgment and verify important information. For business decisions that need personal input, work directly with Troy and the team.

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Make everyday sales work more focused.

Use Coach Troy AI to prepare, practice, and organize your next steps.

 
Onboarding Support: How to set up your territory, plan your day, and hit the ground running.
 
Pitch Coaching: What to say, how to say it, and how to close without sounding "salesy."
 
Objection Handling: Fast answers for tough customer questions so deals don't stall.
 
Follow-Up Framework: Master the 13-touchpoint process that keeps you top of mind.
 
Sales Presentations: Build rapport, educate, and close with confidence.
 
Goal Setting & Balance: Hit big numbers without sacrificing family time.

Apply to an Inner Circle.

Work through real challenges with Troy and peers. Choose the group that fits the work you want to do.

  • Leadership Inner Circle: Strengthen how you lead, communicate, and create accountability.
  • UCSM Mastery Inner Circle: Apply The Ultimate Case Study Method™ to customer discovery, the return report, and team follow-through.

Both groups are application-based. Tell us about your goals and what you would contribute. We’ll review the fit and discuss the details before you decide to join.

Apply for an Inner Circle →

Apply for an Inner Circle

For managers

  • Help your team prepare before asking for feedback.
  • Structure coaching questions and follow-up plans.
  • Keep human judgment and accountability central.

For salespeople

  • Prepare better discovery questions.
  • Practice objections and explain customer value.
  • Organize the next conversation and follow-up.
man and woman looking at tablet

For managers

  • Help your team prepare before asking for feedback.
  • Structure coaching questions and follow-up plans.
  • Keep human judgment and accountability central.

For salespeople

  • Prepare better discovery questions.
  • Practice objections and explain customer value.
  • Organize the next conversation and follow-up.

Choose your next step.

Subscribe to Coach Troy AI for on-demand support, or apply to an Inner Circle for group learning with Troy and peers. Inner Circle membership is reviewed before enrollment.

On-demand support

Coach Troy AI

Prepare customer conversations, practice your approach, and organize the next step.

$87USD per month
  • Voice and text access
  • Sales preparation and customer-focused frameworks
  • Support between conversations with your manager or coach
Get Coach Troy AI ↗

Review the full subscription terms at checkout.

Membership by application

Leadership
Inner Circle

Work on how you lead, communicate, and create accountability.

  • Bring real decisions and team challenges
  • Learn with Troy and peers
  • Turn clearer priorities into daily follow-through
Apply for Leadership ↗

We’ll review fit and confirm the format, schedule, and fees before enrollment.

Membership by application

UCSM Mastery
Inner Circle

Put The Ultimate Case Study Methodâ„¢ to work in your business.

  • Understand the customer’s priorities
  • Practice discovery and the return report
  • Connect customer value to team delivery
Apply for UCSM Mastery ↗

We’ll review fit and confirm the format, schedule, and fees before enrollment.

Not sure which circle fits? Compare the Inner Circles or talk with Troy.

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