Your experience is a starting point. This group gives you a place to examine your approach, practice the method, and learn from what happens in your own work.
01 / UNDERSTAND
Get closer to the customer’s priorities.
Prepare questions that reveal the goals, pressures, and decisions behind a request. Understand the business before shaping your recommendation.
02 / CONNECT
Make the value specific.
Use the return report to confirm what you learned and connect your solution to what the customer values.
03 / FOLLOW THROUGH
Carry the insight into action.
Make the next step clear for the customer and your team. Review what works and strengthen the habits behind your sales approach.
Who this is for
You’re good at what you do. You want to keep getting better.
You work directly with customers in a sales role.
You want to make your value clear through better understanding.
You have real conversations where you can apply what you learn.
You’re prepared to attend, contribute, and do the work between sessions.
One hour together. Real work between sessions.
Learn it. Use it. Bring back what you discover.
Each week connects the method to the customer conversations and opportunities in front of you.
LEARN
A clear idea to work with.
Explore UCSM with Troy. Ask questions, examine your assumptions, and learn from others’ perspectives.
EXECUTE
Apply it in your sales work.
Prepare for a conversation, practice discovery, or develop your return report. Choose a practical next step.
INSPIRE
Share the learning.
Bring back what you tried, what you noticed, and what you would adjust. Help the group learn through your experience.
Bring the opportunity. Let’s work on your approach.
I’m Troy Aberle. My experience in equipment sales taught me to start with the customer’s business. The Ultimate Case Study Method™ brings that perspective into a practical process you can use.
I’ve served as Executive Strategy Officer at Chet Holmes International alongside Amanda Holmes. In this circle, the focus is on helping you apply the method to your own work.
“Troy is deeply committed to excellence in sales and marketing, and his ability to cultivate strong relationships and drive revenue growth is undeniable.”
Amanda Holmes · CEO, Chet Holmes International A professional recommendation; not a result from this upcoming cohort.
The cohort is a defined 90-day program. Use that time to apply the method, review your progress, and decide what support would be useful next.
An invitation to keep growing.
After the cohort, you can explore ongoing UCSM Inner Circle membership for continued learning and application.
Continuing is optional and agreed separately. Joining this cohort does not automatically enroll you in an ongoing membership.
Before you apply
A few useful details.
When does the first cohort meet?
The first session is Thursday, October 29, 2026, from 2–3 p.m. Mountain / 4–5 p.m. Eastern. The program runs for 90 days with one-hour weekly sessions. Holiday arrangements will be confirmed before enrollment.
What is the program investment?
We’ll confirm the full program fee, currency, payment options, and enrollment terms with you before you decide to join. Applying requires no payment.
Does applying reserve a place?
Applying starts a conversation about fit. Your place is confirmed through the enrollment process after your application has been reviewed and you have agreed to the program details.
