Ask Troy Anything

I’m sure you’ll agree that one of the most challenging parts of being a sales professional is turning a cold lead into you a life long customer.

I tell all of my clients that building relationships is key in sales. It needs to be your number one focus from the moment you meet your prospect to delivering an outstanding product or service that fulfills your client’s needs.

Most prospects are quick to turn their head away from you, and over the past 17 years I’ve studied human behavior and the way business is conducted. I’ve experience failure and stagnation, but also found HUGE success.

In building successful relationships with thousands of customers and clients, I learned the best ways to turn a cold lead into your best customer. That’s why today I am in the top section of the leaderboard amongst my colleagues that sell large agriculture equipment. And even as I continue to apply these techniques myself, I’ve also taught them to all of my clients so they can improve their sales perfo...

One time in the middle of my work day, I realized that life seemed out of balance. I was spending most of my time at the office and making excuses to my family that I couldn’t spend any time with them because my clients needed me more. I felt stuck between two rocks knowing that I needed to spend time with my family, yet concentrating on moving the sales forward with my clients so I could remain a top sales performer at my company and provide for my family. Time management seemed far out of reach with all of the responsibilities and tasks on my plate.

After years of coaching and mentoring other sales professional, I realized that we all struggle with time management. It’s not easy to prioritize and complete tasks in a way that makes you and everyone in your life happy – especially your boss, colleagues, clients, and family.

I decided to take initiative and study the best of the best time management techniques I could find. These techniques have helped me remain a top sales performer ...